Starpet Marketing Pte Ltd was started in year 2002. The company chanced upon the opportunity by distributing small animals products when the competition for small animals market was relatively small. The local suppliers were mainly importing dogs and cats products. We were the first company to import Japanese’s range of small animal treats and accessories into Singapore which have also coincides with the influence of the Japanese culture aka J-pop and its association of made in Japan.

With it, comes the colourful range of the Japanese accessories and fancy cage that have captured the likes of children, teens and even adults to start keeping small animals such as hamsters, rabbits and guinea pigs. As the upkeep is inexpensive as compared to dogs and cats, parents regard this as the learning stage on the kid’s responsibility before they switch to keeping dog or cats. Though the word’s on the packaging was in Japanese, the Japanese has created the explanation by using the illustration where children or adults can identify and understand from the cartoons about its usage.

During this time, our operation was started in an office space of about 300sqf with 3 partners handling packing, invoicing, accounts and delivery. With the increase in stocks, we have less room for walking and packing. This has resulted in inconvenience to our neighbours as we have to use the corridor to pack our products. As the sales grew, the company has decided to expand to a proper and bigger warehousing space with better facilities which will enable us to grow further by importing more range.

Gradually we expanded our range island wide to our retailers as it will help us reach our consumers. We became the biggest suppliers of food, treats and accessories from Japan, Europe and America for small animals. From then on the rest is history… and till today our company is still associated as the company to look for Japanese products.